Logo
Home 
Vector in Action Case Studies Area Agency on Aging
Vector in Action Case Studies Area Agency on Aging
Vector Communications has had a tremendous impact on our student recruitment campaigns at Confluence Academies. Their commitment to excellence and professionalism has helped us to become the largest charter school organization in Missouri. We are forever grateful for their commitment to the growth of our organization. -William Polite, | |
| Area Agency on Aging of Southwestern Illinois |
|
Challenge In the fall of 2008, Vector was hired by the Area Agency on Aging of Southwestern Illinois to call attention to its new help line called the “Answers On Aging Network.” The network takes the guesswork out of aging by providing seniors living in the agency’s eight-county service area with a toll-free number they or their caregiver can call and ask any questions about aging. Instead of getting a recorded message, trained professionals answer the phone. Knowing that traditional press conferences hosted by non-profit organizations no longer attracts reporters, Vector had to create another method for launching the new service and generating media attention. Action Vector planned a Halloween Party for seniors and called it “Take the Fright Out of Aging.” It was held on October 28 at the Village of Caseyville’s Community Center. The hall was adorned with Halloween decorations and more than a dozen area organizations that provide services to the elderly where invited to host a booth. To encourage seniors to attend, a Wii sports system was promoted as the attendance prize. Nearly 200 seniors dressed in Halloween costumes attended the event, which included a costume contest, games, food, prizes, and dancing. During the event, there was a brief program announcing the new “Answers On Aging Network” by aging officials. Attendees were given information to take home about the program. They were also encouraged to spread the word about the network to their friends and neighbors. Result The Answers On Aging Network received media coverage in the Belleville News-Democrat, WGBZ Radio in Alton, KMOV-TV’s “Great Day St. Louis” and several small rural newspapers. The party was so popular that the seniors asked if it could become an annual event. |